Archer Brothers and c3controls are driven to succeed
Duluth, Minn. – 10/10 (Ten Tenths) is a racing term that describes a driver racing at the very limit of the car and his skill. That means a driver and team must find that very fine line between victory and defeat. And that means every detail must be tightly controlled. That’s also what defines Archer Brothers’ marketing partner c3controls.
An American Original, the Beaver, Pennsylvania company manufactures electrical controls products for machine builders. Products engineered to perform reliably in the most punishing environments, and designed with the utmost respect for craftsmanship – simple design, world-class in quality and innovative.
Since success breeds success, c3controls was one of the first companies Tommy Archer contacted when he began planning his return to competition. Archer avoids the term “sponsor” in favor of marketing partner. There was a time when teams would negotiate a sponsor contract and say “we’ll put your name on the car, our clothing and transporter, now leave us alone.” That model doesn’t pass muster these days. Marketing partners expect real value for every dollar they spend. “We do it a little bit differently on our team. We work hard to ensure our marketing partners receive what can help their business. We truly put their needs first”, says Tommy.
It is obvious c3controls and Archer Brothers have a lot in common and their partnership since 2001 is evident of that. “c3controls has been our cornerstone in building the team in 2015, as we look ahead to race for the championship in 2016. With c3controls being a family owned business – it strikes home. Archer Brothers, like c3controls, strive to make our customers feel like family,” continues Archer.
“Like c3controls, Tommy Archer is an American Original. His achievements in racing are a credit to his unwavering commitment to excellence, genuine American know-how, and a whole lot of hard work. We are proud to partner with Tommy in his return to racing,” says Bill Connelly, c3controls VP Marketing.
For more information about c3controls and their partnership with Archer Brothers, visit www.c3controls.com/c3/c3-racing/
Stay in touch with all of the latest Archer Brothers news, pictures and videos throughout the year at www.archerbrothersracing.com